Welcome to Kindling!

You are incredibly early.

From the bottom of our hearts, thanks for being here.

I want to tell you a little bit about Kindling and why we’ve dedicated the next 10 years of our life to this mission.

Growing up, Sachin and I would consume podcasts at every waking minute. We found it incredible that you could listen to the top people in the world on your morning walk.

Being the curious minds we are, we started our own podcast in University. It was embarrassingly scrappy and was called ‘Humans of Sydney’, a homage to ‘Humans of New York’.

Simply driven to express our curiosities to the world, we interviewed people of all walks of life. Over time, our passion for technology, startups and investing grew, and that podcast soon became ‘The Sachin and Adam Show’.

We ended up doing 100 episodes, interviewing Prime Ministers, founders of the biggest tech companies in Australia and their respective investors. We increasingly got drawn into the technology ecosystem.

We had a few observations along the way

1. We reflected that we couldn’t put anywhere near the energy we wanted into our content, but if we did, we thought we could maybe create something world leading…

2. We saw the power that creators were gaining over the world and how big the creator economy was going to be

Deciding to go all-in

Knowing that this space was our Ikigai, we decided to go all-in on building Kindling.

We wanted to build a company that produces the best tech media in the world and that eventually enables other creators to scale and monetise.

All with the intention of “Ensuring that everyone in the world can achieve a world-class tech education for free”.

That mission statement represents the problem space that we’re obsessed with:

In a world that’s moving more creator-led in media, there is enormous potential for education and inspiration to democratise around the world. But the creator world still has a lot of infrastructure to be built that can bolster it.

Our vision has two parts.

1. Build the best technology media in APAC

2. Use the media as a distribution channel to build a platform that supercharges business and technology creators with niche audiences

Behind the scenes of the past 3 months

Us in the studio!

For the past 3 months, Sachin and I have been holed up focusing on how to build the best tech content. We’ve built a studio in Chippendale, hired two world class employee’s and are starting to build out a bigger team.

We’re focusing on new forms of content: from how we can make traditional podcasts more engaging, vlogs and written content.

We’re gonna be experimenting a lot over the coming year with the simple north star of creating the worlds best tech content.

Welcome again to the community, we want to create the content you love, so drop us a comment at any time for feedback!

Every Friday you can expect to receive this newsletter which will showcase everything that’s happening in our world, all the content that we’re producing, updates to our bigger business vision and a behind the scenes look into our life.